Using Bluetooth low energy beacons and geofencing to build “brick and mortar” store sales

Mobile Mar 23, 2017 Grid Dynamics

by Nikolay Khokhlienkov

Nikolay Khokhlienkov

Increasingly, regional and national retail chains are facing anemic sales figures in their “brick and mortar” stores. Even when overall performance is in line with industry trends, with online sales growth at approximately 15% annually, retailers still struggle to get people into and spending at their physical locations. Two promising technologies can help retailers boost in-store engagement and sales: Geofences and Bluetooth low energy beacons

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