Digital customer experience: Everything you need to know to boost omnichannel digital commerce in 2022
What is a digital customer experience. Importance of omnichannel CX for digital commerce in 2022...
Learn moreModern omnichannel commerce model includes an extremely wide range of concerns from omni channel marketing and customer intelligence management, to supply chain pricing and promotion and emotional intelligence customer service. At Grid Dynamics, we use state-of-the-art computer vision and image understanding, natural language processing open source tools, dynamic pricing in supply chain, and many other methods to tackle these challenges. In this part of our Insights portal, we present our latest thinking on various aspects of omnichannel commerce including omni channel business strategies, customer intelligence strategies, supply chain pricing products, user interfaces, and data engineering and analytics.
Customers nowadays are seeking a holistic experience across channels when it comes to retail. Despite the increased popularity of online shopping, many still prefer an in-store experience. For example, one study [https://www.whistl.co.uk/news/online-vs-offline-shopping] shows that 70% of UK consumers over the age of 45 still...