Omnichannel Commerce

Why You Need an Omnichannel Customer Experience
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Why You Need an Omnichannel Customer Experience

Grid Dynamics Market Analyst Grid Dynamics Market Analyst
Mar 17, 2022 • 9 min read

Customers nowadays are seeking a holistic experience across channels when it comes to retail. Despite the increased popularity of online shopping, many still prefer an in-store experience. For example, one study shows that 70% of UK consumers over the age of 45 still prefer human interaction over self-service when shopping....

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