Omnichannel Commerce

How to build a pricing engine for e-commerce promotions and offers
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How to build a pricing engine for e-commerce promotions and offers

Max Martynov
Nov 08, 2018 • 12 min read

The convergence of in-store and online retail operations in recent years has put significant new demands on the management of pricing, offers, and promotions as compared to pre-omnichannel times. The outdated, simplistic approaches to determine the price of products and promotional offerings are still prevalent in the industry, leading to...

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