Home Insights White Papers The 4 Ws of customer retention: A data-driven approach for Retail and CPG industries
The 4 Ws of customer retention: A data-driven approach for Retail and CPG industries

Get the White Paper

    The 4 Ws of customer retention: A data-driven approach for Retail and CPG industries

    Customer retention is critical for retailers and CPG companies today because brand loyalty is a fickle thing in the digital age. However, to effectively prevent customer churn, a few fundamental questions need to be answered:

    • Who will churn? You need to identify the specific user segment that you are at risk of losing.
    • When will they churn? You need to predict churn probabilities months in advance.
    • Why will they churn? You need to identify potential churn drivers and triggers.
    • What is the best treatment? You need to provide a framework for evaluating different treatment options.

    In this whitepaper, we discuss how to build a powerful framework for customer retention that helps to quantify, investigate, and fight customer churn by comprehensively answering the 4 Ws above.

    Get in touch

    We'd love to hear from you. Please provide us with your preferred contact method so we can be sure to reach you.

      The 4 Ws of customer retention: A data-driven approach for Retail and CPG industries

      Thank you for getting in touch with Grid Dynamics!

      Your inquiry will be directed to the appropriate team and we will get back to you as soon as possible.

      check

      Something went wrong...

      There are possible difficulties with connection or other issues.
      Please try again after some time.

      Retry