Bhavana Ramesh

Bhavana Ramesh

Bhavana Ramesh joined Grid Dynamics in 2021 to lead our data science services. She has 15 years of experience in the field of digital transformation and project implementation.

Bhavana Ramesh

Bhavana Ramesh joined Grid Dynamics in 2021 to lead our data science services. She has 15 years of experience in the field of digital transformation and project implementation.

Bhavana Ramesh

Next best action (NBA) to augment customer engagement in commercial pharma

Pharmaceutical companies are using machine learning to improve their marketing efforts and engage with healthcare providers (HCPs). Next Best Action (NBA) is a customer-centric marketing strategy that uses machine learning to recommend the best product to promote, the best channel to use, and the best type of content for HCPs. By employing NBA, pharmaceutical companies can improve their HCP engagement and make their marketing strategies more customer-centric.