Introducing augmented reality for e-commerce

E-commerce Dec 5, 2017 Grid Dynamics

by Dmitry Sumtsov

Dmitry Sumtsov

Augmented Reality (AR) is a type of computer vision technology that allows real-time views to be overlaid with virtual, computer generated objects. As opposed to virtual reality, which replaces the real world with a completely simulated one, augmented reality is designed to enhance people’s perception of reality. Powerful modern computer processing has also opened the doors of the mobile world to this technology and hundreds of companies are now actively producing thousands of different AR applications.

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